This Copyright, Trade Mark & Intellectual Property Policy explains the ownership, protection and permitted use of intellectual property belonging to SK Education Services Ltd, trading as Intuition Exam Centres®.

SK Education Services Ltd regards its intellectual property, business materials, written content, policies, procedures, branding and other original materials as valuable business assets.

Unauthorised copying, reproduction, imitation, distribution, commercial exploitation or misuse of our protected material is prohibited except where expressly permitted by law or authorised by us in writing.

Unless expressly stated otherwise, all intellectual property rights in original materials created, developed, commissioned or owned by Intuition Exam Centres are owned by SK Education Services Ltd or are used by us under an appropriate licence.

Our intellectual property may include:

• copyright;
• registered trade marks;
• unregistered trade marks;
• design rights;
• database rights;
• rights in confidential information;
• rights in business materials;
• rights in original graphical material;
• rights in software and website content; and
• other intellectual property rights recognised under applicable law.

Copyright in qualifying original Intuition Exam Centres materials is owned by SK Education Services Ltd, unless expressly stated otherwise.

Protected material may include:

• website text;
• policy documents;
• Terms and Conditions;
• Privacy Notices;
• Cookie Policies;
• intellectual property policies;
• cancellation policies;
• complaints procedures;
• candidate guidance;
• examination information;
• application instructions;
• frequently asked questions;
• forms;
• application documents;
• consent forms;
• examination centre procedures expressed in written form;
• diagrams;
• graphics;
• illustrations;
• photographs;
• videos;
• downloadable documents;
• brochures;
• leaflets;
• marketing materials;
• email templates;
• page content;
• databases;
• compilations;
• website graphics;
• original website design elements;
• software and code where owned by us; and
• other original literary, artistic, graphical or digital works.

Copyright protection applies whether or not a copyright notice appears on an individual page or document.

Our policies, notices, Terms and Conditions, forms, procedures and candidate documentation may represent substantial investment of time, professional input, experience and business resources.

To the extent that intellectual property rights subsist in their original wording, structure, organisation, selection, arrangement, presentation or accompanying material, those rights belong to SK Education Services Ltd.

This includes, without limitation:

• Terms and Conditions;
• Exam Candidate Privacy Notice;
• Cookie Policy;
• Copyright, Trade Mark & Intellectual Property Policy;
• examination application guidance;
• cancellation information;
• access arrangement documentation;
• examination candidate instructions;
• candidate declarations;
• complaints information;
• post-results information;
• NEA and coursework guidance;
• examination procedures;
• website guidance;
• application forms;
• consent forms;
• candidate communications; and
• other policies, forms and business documents produced by Intuition Exam Centres.

Our policies may deal with subjects which other examination centres, educational organisations or businesses are also required to address.

This does not give another organisation the right to copy our protected original material.

Where copyright subsists, another organisation must not copy all or a substantial part of our original policy wording, structure or protected presentation and then:

• publish it on its own website;
• place its own business name upon it;
• use it as its own policy;
• distribute it to its own customers;
• incorporate it into commercial documentation;
• sell it;
• license it;
• provide it to another examination centre;
• reproduce it within templates or policy packs; or
• otherwise represent it as material created independently by that organisation.

INTUITION EXAM CENTRES® is a registered trade mark owned by SK Education Services Ltd.

Associated registered logos, devices, graphical marks or other registered branding belonging to SK Education Services Ltd are also protected by applicable trade mark law.

Our trade marks are valuable business assets.

Unless we have provided prior written permission, no person or organisation may use INTUITION EXAM CENTRES® or confusingly similar branding in a way which:

• infringes our registered trade mark rights;
• suggests that another business is Intuition Exam Centres;
• creates a likelihood of confusion;
• suggests an official connection with us where none exists;
• falsely suggests endorsement by us;
• falsely suggests that another venue is operated by us;
• misrepresents another organisation as part of SK Education Services Ltd;
• diverts customers through confusion;
• imitates our branding in a misleading manner; or
• otherwise unlawfully exploits the reputation associated with our brand.

Our logos, brand graphics, distinctive visual identity and associated brand materials must not be:

• copied;
• reproduced;
• redrawn;
• modified;
• altered;
• imitated;
• republished;
• incorporated into another organisation’s branding;
• used in advertisements;
• placed on another website;
• used on social media accounts; or
• used to promote another business

without our prior written permission, except where the use is otherwise permitted by law.

Permission to refer to Intuition Exam Centres does not automatically include permission to reproduce our logo.

No person may use our intellectual property in a way which falsely suggests that they:

• are Intuition Exam Centres;
• represent Intuition Exam Centres;
• are operated by SK Education Services Ltd;
• are an Intuition Exam Centres branch;
• are an authorised Intuition Exam Centres examination venue;
• are our franchisee;
• are our partner;
• have been approved by us;
• are endorsed by us; or
• otherwise have a commercial relationship with us

unless that relationship genuinely exists.

The content appearing on the Intuition Exam Centres website is provided for legitimate use by candidates, parents, guardians, educational professionals and other users interested in our services.

Access to our website does not transfer ownership of any intellectual property to the visitor.

Unless permitted by law or authorised by us in writing, users must not:

• copy substantial amounts of website content;
• reproduce website pages on another website;
• mirror our website;
• republish our content commercially;
• reproduce our policies;
• copy our forms;
• reproduce our candidate guidance;
• copy our graphics or diagrams;
• commercially exploit downloadable documents;
• remove copyright notices;
• claim authorship of our materials; or
• systematically extract protected material.

Candidates and website visitors may view our publicly available material for legitimate personal purposes.

They may also print or retain reasonable copies where necessary for purposes including:

• making an examination booking;
• understanding an examination booking;
• reviewing a policy which applies to them;
• retaining examination instructions;
• completing an application;
• understanding candidate responsibilities; or
• retaining records relating to services purchased from us.

Such permission is for legitimate personal use and does not grant permission for commercial reproduction.

Protected Intuition Exam Centres intellectual property must not be commercially exploited without prior written authorisation from SK Education Services Ltd.

Prohibited activities may include:

• selling copies of our documents;
• incorporating our policies into paid templates;
• using our materials for another examination centre;
• republishing our material on a commercial website;
• supplying copies to competitors;
• using our material as part of a consultancy service;
• licensing our material to third parties;
• copying our forms for use by another business;
• reproducing our content in training products;
• using our protected graphics in commercial materials; or
• otherwise obtaining commercial benefit from unauthorised reproduction.

Unauthorised copying does not necessarily become lawful merely because the copied material has been partially rewritten.

Where a substantial protected part of an original work has been reproduced, questions of infringement may arise even where:

• words have been substituted;
• paragraphs have been rearranged;
• headings have been changed;
• names and addresses have been replaced;
• sections have been shortened;
• formatting has been altered; or
• material has otherwise been adapted.

Whether infringement has occurred will depend upon the particular material and applicable law.

Nothing in this Policy claims exclusive ownership of ideas, facts, general concepts, legal obligations or examination regulations which cannot themselves be protected by copyright or another intellectual property right.

For example, we do not claim that another examination centre is prohibited merely from:

• offering examination services;
• following JCQ rules;
• complying with awarding organisation requirements;
• having a privacy notice;
• having cancellation terms;
• having a cookie policy;
• offering access arrangements;
• publishing examination guidance; or
• operating a similar general business model.

Our rights relate to the protected intellectual property belonging to SK Education Services Ltd, including original expression, branding, registered trade marks and other protected materials.

Our registered trade marks and branding must not be incorporated without authority into:

• domain names;
• website names;
• social media usernames;
• social media pages;
• advertising accounts;
• online marketplace profiles;
• directory listings;
• email addresses; or
• other digital identifiers

where the use infringes our rights, creates confusion or falsely suggests association with Intuition Exam Centres.

We reserve the right to take appropriate action in relation to infringing or misleading domain names and online accounts.

Our trade marks must not be used in advertising or promotional activity in a manner that infringes our rights or misleads consumers about the identity or origin of services.

This may include misleading use within:

• search advertising;
• paid advertisements;
• social media advertisements;
• website metadata;
• online listings;
• marketing campaigns;
• promotional pages; or
• other digital advertising.

Intuition Exam Centres may own copyright, database rights or other rights in qualifying collections and databases created or maintained by us.

Where such rights apply, users must not without permission systematically extract or reuse all or a substantial part of protected database material.

Repeated extraction of smaller parts may also be restricted where applicable law provides protection.

Unless authorised by us or permitted by law, users must not use automated technology to systematically copy or extract protected Intuition Exam Centres material for unauthorised commercial purposes.

This may include:

• bots;
• crawlers;
• scraping software;
• automated downloading tools;
• data extraction systems; or
• similar technologies.

This restriction applies particularly where automated activity is intended to reproduce or commercially exploit protected website content, policies, forms, databases or other materials.

To the fullest extent permitted by applicable law, protected Intuition Exam Centres material must not be systematically copied, extracted or reproduced without permission for commercial:

• artificial intelligence training;
• machine-learning training;
• model fine-tuning;
• model evaluation;
• dataset creation;
• synthetic-content systems;
• commercial text-generation systems; or
• similar automated processing.

This includes protected:

• policies;
• forms;
• website copy;
• guidance;
• documentation;
• databases;
• graphical material; and
• other copyright works.

Nothing in this section restricts activity which is expressly permitted by applicable law and cannot lawfully be restricted by contract or notice.

Some material appearing on our website or within our examination services may belong to third parties.

This may include intellectual property belonging to:

• awarding organisations;
• examination boards;
• JCQ;
• qualification regulators;
• Google;
• Meta;
• Stripe;
• PayPal;
• software providers;
• technology providers;
• photographers;
• licensors; and
• other third parties.

All third-party intellectual property remains the property of its respective owner.

Our possession or use of third-party material does not transfer ownership of that material to SK Education Services Ltd.

Names, logos and trade marks belonging to examination boards, awarding organisations, JCQ or other organisations remain the property of their respective owners.

Reference to an awarding organisation on our website does not imply ownership by Intuition Exam Centres of that organisation’s intellectual property.

Likewise, no third party may rely upon this Policy as permission to use intellectual property belonging to an awarding organisation.

Ordinary links to publicly accessible pages on our website are permitted provided that the link:

• is lawful;
• accurately identifies the destination;
• is not misleading;
• does not falsely imply endorsement;
• does not falsely imply partnership;
• does not damage or misuse our reputation; and
• does not present our content as belonging to another organisation.

We reserve the right to request removal of links which are misleading or otherwise unlawful.

Our website must not be framed, mirrored or reproduced within another website in a manner which makes Intuition Exam Centres material appear to belong to another organisation.

A person must not reproduce substantial parts of our website while removing or obscuring:

• our branding;
• copyright notices;
• ownership information;
• source information; or
• other information identifying Intuition Exam Centres.

SK Education Services Ltd may grant permission or a licence for third parties to use specified intellectual property.

Permission must be obtained in writing.

Any licence or permission may specify:

• what material may be used;
• how it may be used;
• where it may be used;
• the permitted duration;
• whether alteration is allowed;
• whether attribution is required;
• whether a fee is payable; and
• any other applicable conditions.

No licence should be assumed merely because we have not objected to previous use.

Requests to reproduce, publish, licence or otherwise use protected Intuition Exam Centres intellectual property should be sent to:

examsofficer@intuitioncentres.com

The request should identify:

• the material concerned;
• the amount of material to be used;
• the intended purpose;
• where it will appear;
• whether the proposed use is commercial;
• who will be responsible for the publication; and
• the length of time for which permission is requested.

Anyone who becomes aware of suspected infringement or unauthorised use of Intuition Exam Centres intellectual property is encouraged to report it to us.

Please provide, where possible:

• the material which appears to have been copied;
• where the copied material appears;
• the relevant website address;
• screenshots;
• copies of documents;
• dates;
• details of the person or organisation involved; and
• any other relevant information.

Reports should be sent to: examsofficer@intuitioncentres.com

Where we reasonably believe that our intellectual property has been infringed, copied, misused or unlawfully exploited, we may take appropriate action.

Depending upon the circumstances, this may include:

• preserving evidence of the infringement;
• contacting the person or organisation concerned;
• issuing a formal request to cease the activity;
• requiring removal of infringing material;
• requesting destruction of unauthorised copies;
• submitting copyright or trade mark infringement notices;
• submitting takedown requests to website hosts;
• submitting complaints to search engines;
• submitting complaints to social media platforms;
• reporting infringing advertisements;
• challenging infringing domain names;
• obtaining professional legal advice;
• negotiating an appropriate licence or settlement where appropriate;
• seeking an injunction;
• seeking damages or other financial remedies;
• seeking recovery of profits where legally available;
• seeking recovery of legal costs where available; and
• commencing legal proceedings.

The particular remedies available will depend upon the nature of the infringement and applicable law.

SK Education Services Ltd may maintain records relating to the creation, ownership, use and development of its intellectual property.

Such records may include:

• original files;
• dated drafts;
• website archives;
• publication dates;
• document revision histories;
• source files;
• photographs;
• design files;
• correspondence;
• invoices;
• contracts;
• licence agreements;
• development records;
• archived web pages; and
• other evidence relevant to ownership.

We may also monitor publicly available sources where reasonably necessary to identify suspected misuse of our intellectual property.

Accessing the Intuition Exam Centres website, purchasing an examination, completing an application or receiving documentation from us does not transfer intellectual property ownership to you.

No intellectual property right is assigned or transferred except under an express written agreement signed or authorised by SK Education Services Ltd.

Except for the limited personal-use permissions described in this Policy, publication or availability of our content does not grant an implied licence to:

• reproduce it;
• commercially exploit it;
• distribute it;
• adapt it;
• sublicense it;
• incorporate it into another business’s materials; or
• use our registered trade marks.

Nothing in this Policy is intended to prohibit activity which is lawfully permitted without our permission under applicable intellectual property legislation.

Where UK copyright law provides an applicable statutory exception, that exception will continue to apply in accordance with its legal requirements.

Nothing in this Policy should therefore be interpreted as removing rights or exceptions which cannot legally be excluded.

A failure or delay by SK Education Services Ltd to enforce an intellectual property right does not mean that the right has been:

• waived;
• abandoned;
• transferred;
• licensed; or
• surrendered.

Any waiver must be expressly agreed where required.

We may update this Copyright, Trade Mark & Intellectual Property Policy from time to time.

Changes may reflect:

• changes to our intellectual property;
• additional trade mark registrations;
• changes to our branding;
• changes to our website;
• changes in legislation;
• changes in legal guidance;
• changes to technology;
• changes to our services; or
• changes to our business operations.

The current version will be published on the Intuition Exam Centres website.

This Policy and matters relating to the intellectual property of SK Education Services Ltd are governed by the laws of England and Wales, subject to any mandatory rights or rules which apply otherwise.

Nothing in this Policy limits any legal right or remedy available to SK Education Services Ltd as owner of its intellectual property.

For copyright, trade mark, intellectual property, licensing, permission or infringement enquiries, please contact: